SANTA MONICA CONVENTION
AND VISITORS BUREAU

{ "I AM SANTA MONICA" Hospitality Training Program }

Designed and implemented a three-year roll-out of a citywide training program targeting businesses in Santa Monica to learn about the “brand” of Santa Monica and to be more helpful to the five-million visitors to their city annually.

Tools: Produced a five-part video training series, in-classroom seminar, narrated bus tour, website, sales collateral materials, branded giveaways, sales outreach, advertising, publicity, and packaged the program as a “tool kit” to sell to other CVB’s

Success Story: [Read Case Study]

www.santamonica.com/iam

THE ICON - Photographic Imaging Lab

{ Branding & Awareness Campaign }

Designed and implemented the marketing, creative, distribution strategy of releasIdentified and implemented a strategic marketing and advertising campaign for this high-end professional photo lab including branding, business consulting, awareness building and sales outreach.

Tools: Marketing Strategy, Budget and Timeline / Website redesign / Collateral / advertising / publicity / workshop creation / refurbishment of lobby / gallery openings and events / email marketing campaign / SEO and SEM / social networking / viral marketing

Success Story: See Case Study

www.iconla.com

MEDIAMATION - Interactive Attraction Technologies

{ Re-branding campaign }

Re-branded this 15 year old company into a world-wide supplier of themed entertainment services and products.

Tools: New identity and branding, website, collateral, email newsletter, tradeshow and event production.

www.mediamat.com

PARAMOUNT STUDIOS

{ Re-branding and sales outreach }

Strategized and launched new branding campaign titled “Rediscover Paramount” to educate the production community that Paramount Studios (back lot services) are open for business. Launched and announced the initiative with a new website featuring an online Quote-builder and a real-time stage availability calendar. Multi-tiered marketing program included advertising, direct mail, events, promotions, sponsorships, networking and outreach into the production community to producers and below the line crew.

Tools: Long-term strategic business planning, interactive website, promotional materials, direct marketing, sales outreach, event planning, new photography

www.paramountstudios.com

PARAMOUNT STUDIOS SPECIAL EVENTS

{ Re-branding and sales outreach }

Created new website and sales materials in tandem with an outreach strategy to create new 3rd party business, outside of the studio.

WARNER BROS. STUDIO FACILITIES

{ Strategic Marketing and Implementation }

Launched and headed up marketing efforts of the studio services division for ten years, building a for-profit business model and helped to create 20+ stand-alone businesses including: Soundstage and Backlot rentals, Costume Design Center, Property/Drapery/Upholstery, Construction Services (Scenic Art, Paint, Staff Shop, Metal Shop, Expendable Store), Set Lighting/Grip Services, Production Catering, On-lot Food/Retail Services, Post Production Services, Special Events, Studio Tour.) Instrumental in being the first major studio to promote their in-house services to the production community at large, revolutionizing the production services industry.

Tools: Marketing strategy, business plans, budgeting and forecasting, targeted marketing materials, sales outreach, new business models and revenue streams, advertising, publicity, tradeshows, website, videos, sponsorships, and relationship marketing.

www.wbsf.com

WARNER BROS. STUDIO TOUR

{ Branding and Advertising }

Established backlot tour as a major Hollywood tourist destination attracting over a 100,000 customers annually. Branded the tour by targeting the hospitality and tourism industries with publicity, national advertising, incentives/promotions, networking, direct mail, website, promotional materials, rack cards, video and TV spots, national publicity , business planning and operations.

Tools: Branded identity, advertising, publicity, website design, promotional videos, commercial spots, radio promotion, affiliation with tourism/hospitality industry.

www.wbstudiotour.com